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AB-InBev

Experiential events

We project managed a series of experiential events for the world's largest brewer, AB InBev, organising promotional tours of food and drink festivals across the UK and venues such as Regents Park,, the NEC, Olympia and Tobacco Dock, with branded bar vehicles including a converted tuk-tuk and an ex-army ambulance, for brands such as Leffe, Bud Lite, LISA Lager, Spaten and Goose Island.

We also managed pop-up cinema screenings with Leffe branded deckchairs, popcorn and beer sampling with Zen Experiential and Picture House at a number of locations, including the Holburne Museum in Bath and The National Gallery in London.

 
 
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